11/19/2023 0 Comments Highlight magazine vs timesThe two plan on working together over the course of at least four years, as the products roll out. Kids will be able to create their own content, too, submitting stories, art and ideas via the app just as they did with the print magazines.įollowing the launch of at least three mobile apps, Highlights and Fingerprint will also be teaming up on an integrated print-digital experience, the companies said. Highlights will tap into its back catalog in some cases to flesh out the apps’ content. There will also be a new “Hidden Pictures” experience, along with daily content like stories, jokes, puzzles, quizzes and videos. One subscription product will offer kids a daily activity. The two companies, Highlights and Fingerprint, have been working together to develop a suite of free, paid and subscription-based apps and games that will launch over the next year, and complement the print magazines. Video will be a big part of the Highlights mobile experience, too, it says. Instead, it’s reimagining how it can make its activities work on mobile devices. But Highlights claims it’s not just “slapping its pages onto mobile” with the launch of its first mobile app, due out in the fourth quarter of this year. To date, Highlights says it’s shipped more than a billion magazines and developed hundreds of thousands of activities aimed at keeping kids entertained. That makes its footprint bigger than mags like Rolling Stone or Vanity Fair, for example. The idea that they’d somehow be interested in a paper magazine filled with hidden picture puzzles and stories feels kind of quaint.īut Highlights has hung on for this long – its print magazines today still have over 2 million subscribers, the company claims. These days, they’re spending less time reading magazines, and instead spending much of their time playing games on tablet computers, streaming Netflix, or engrossing themselves in virtual worlds like Minecraft. It’s not surprising that today’s kids may not know about Highlights. If anything, the partnership with Fingerprint is an attempt to change that. The company previously introduced several games on the App Store, starting in 2010, but never became established as a well-known mobile brand. This would not be the first time Highlights has tried to make an app work. The company has partnered with San Francisco-based startup Fingerprint to help transition the brand – and the activities that were once found within its printed pages – to mobile devices. But now, this longest-running children’s magazine of 69 years is attempting to make an impact on mobile. You probably remember flipping through Highlights magazine as a child, perhaps while in the waiting room of your doctor’s office.
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